Run ad campaigns with TBI.
The Black Improper helps publicists, businesses, organizers, artists, funders, and community partners reach Boston's Black, queer, creative, and culturally connected audiences through TBI Mag, Spaces, our newsletter, and community campaigns.
Advertising Placements
Paid placements across TBI Mag, Spaces, newsletter, sponsored stories, and campaigns
TBI Mag
Sponsored stories, featured business spotlights, event coverage, and cultural announcements across TBI Mag.
Spaces
Advertise your safe space with us through community-rooted placements for venues, resources, gathering places, and trusted local destinations.
Newsletter Sponsorship
Dedicated placements, sponsor blurbs, and campaign-ready calls to action.
Community Campaigns
Reach readers through multi-touch promotion, ads, stories, and local media support.
Who You Reach
TBI's audience reaches across:
- Black/queer/trans creatives and their audiences across Boston and New England
- organizers, entrepreneurs, nightlife communities, and civic partners
- Readers looking for trusted local events, cultural coverage, resources, and community opportunities
Community Members by Interest
- Queer / Trans / Nonbinary - 45%
- Black / African American - 37%
- Hispanic / Latinx - 7%
- Indigenous / POC - 7%
- Here for a good time - 4%
| Community | % |
|---|---|
| Queer / Trans / Nonbinary | 74.5% |
| Black / African American | 60.6% |
| Hispanic / Latinx | 11.5% |
| Indigenous / POC | 11.1% |
| Here for a good time | 7.7% |
One person can belong to multiple communities. That's why the chart percentages may not match the individual totals.
Good Advertising Fits
Sponsored stories and business spotlights
Newsletter placements and sponsor blurbs
Event promotion and campaign launches
Open calls, grants, public programs, health campaigns, and community opportunities
Start an Advertising Inquiry
Tell us what you want to promote. We will follow up with placement options for TBI Mag, Spaces, newsletter, sponsored stories, and campaign support.
Sign in to submit
Press releases and advertising requests are saved to your TBI profile and the Applications review lane before any email notification is sent.